PERSONAL BRANDING

Your brand is what people say about you when you’re not in the room Jeff Bezos, Founder – Amazon

The more self aware you become, the more aware you will be of what people may say about you when you’ve left the room.

The reason personal branding has gained such exposure over the last few years is that there’s a widespread perception that employment as we have known it, a job for life, one career, security – is over.

Our facilitators have over ten years’ experience in corporate and personal branding. Speak to us about what you need and we’ll suggest group or one to one coaching sessions

When the concept of personal branding was first mentioned over a decade ago, social media was in its infancy and personal branding was seen as a luxury for celebrities and entrepreneurs – such as the Beckhams and Richard Branson. Now we market ourselves to others every time we update our profile on Facebook or Linked In, or Tweet or follow someone on Twitter. Global retail organisations such as supermarkets and banks are constantly compiling ever more data on our spending and leisure habits.

There are fewer places to hide out now and it seems that transparency and authenticity are the way forward. It has become a necessity to manage the impression we are making, often unconsciously, in our world.

This may seem a scary prospect, but it can be embraced and managed as long as we learn how to be conscious and aligned with who we really are – to present a picture congruent with our true selves.  To manage our personal branding.

It’s easy to shy away from the idea of ‘marketing’ or ‘selling’ ourselves, and connect such an approach with attempts to manipulate customers into buying something they don’t really want. We’ve all experienced that. However, it doesn’t have to be like this. A strong personal brand has to be genuine, rooted in your talents, values and the way you interact with others. It should enable people to understand who you are and what you stand for.

We deliver personal branding sessions from the inside out, rather than focusing first on presentation techniques, writing a killer CV, and maximising social technologies.

We help people to identify who they are when they are at their authentic best and ‘in flow’.  We base our explorations around personal values, roots, history, spirit, mission, purposes, dreams, behaviour and attitudes.

Once these elements are in place we have a solid base from which to explore how best to use, leverage what we have to our full potential.

Related sessions:

Vision and Values; Personal Leadership; Training for Attitude; Presence and Impact

 

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info@instantteamwork.com

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Things have been so positive this week. The buzz on Monday morning had to be experienced to be believed!We talked about how we all shared the journey and what a brilliant thing we ended up with.
Phil Alexander, Joint MD, GF Smith