“If we as leaders try to motivate our people by intellect alone it won’t work, because people are not inspired to act just by reason. We need to learn how to win hearts as well as minds” Dawn Ellis
This is why there a renewal of interest among today’s business and organisational leaders in the ancient art of storytelling – at a time when electronic communications are everywhere. We understand stories and storytelling, we know what works and how leaders can harness this most powerful skill.
Talk to us about your leadership, your team and company and we’ll help you use stories powerfully to engage your people and motivate them to action.
SIX KEYS TO INSPIRATIONAL STORYTELLING: What and How
Be clear in your own mind why you are telling the story – what results are you going for? What do you want the listeners to think and feel at the end? What are your facts?
2 BE YOURSELF
There is no substitute for true authenticity if you want to inspire people. Drop the mask, attend to your mental and emotional state, allow yourself to display some vulnerability in the story. Say something personal about yourself. Avoid being ‘Mr Motivator’ and forcing a smile if you are talking about a difficult issue.
3 MAKE IT REAL
Believe in what you are saying and be prepared to walk the talk. Set the scene clearly and paint the picture. Make it relevant to your audience, so they can link themselves into the story.
4 TALK TO ONE PERSON
Adopt a simple, conversational style, as if you are talking to just one person. This will create intimacy and the listeners will believe you are talking to them and not a crowd; they will be engaged and inspired.
5 OPEN AND CLOSE STRONGLY
Be confident, decide your story and structure and stick to it. Decide on a strong opening to engage their attention and make sure that the close delivers the message you want and doesn’t leave them up in the air.
6 ACTIVATE THEIR IMAGINATIONS
Use drama, tension, cliff-hangers, use parable and metaphor, tell anecdotes and paint the characters. Use emotion words such as ‘thrilled’, ‘afraid’, ‘worried’, ‘relieved’. Employ phrases such as ‘imagine’ ‘picture the scene’. The audience will make the links in their own minds and they will remember your story much more than the dry facts.
Stories for Business; Presence and Impact; The Art of Storytelling: Team Storytelling; Communication Skills